Insights

When we started The ETF Institute, the investment landscape looked fundamentally different than it is today. Back then, if you wanted reliable information about exchange-traded funds (ETFs), you were largely met with proprietary collateral from providers who—at the time—were often still trying to decide if they even “believed” in the ETF wrapper.

Fast forward to today, and the tables haven’t just turned; they’ve been completely redesigned. Nearly every major mutual fund provider has embraced ETFs, and we are witnessing a historic migration of assets as advisors and investors seek the tax efficiency, liquidity, and cost advantages that only the ETF structure can provide.

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